The Future Trend of Automobile Modification Consumer Market

Time：2023-06-06 10:53:00 Browse：122℃

With the maturation of the automobile industry and the changing of young consumers in our country, the automobile consumption concept is changing, and the demand for the automobile modification become more intense. Driven by the government, enterprises and consumers, our car modification industry will usher in an explosive period. At present, the conversion rate of the Chinese market is much lower than that of the mature German car market. Assuming that the future conversion rate can reach 50%, then the future market size will reach trillion.

In 2022, as the first year of customized modification development for Chinese automobile enterprises, the sales volume of customized modification models will grow exponentially. According to the data of motor vehicle insurance, the sales volume of customized modified vehicles increased rapidly since 2022, of which 98,000 vehicles were sold in 2022, an increase of 562% year-on-year. Although accounted for the overall proportion of automobile sales is low, but the development potential and growth rate is obvious.

The diversified development pattern of vehicle modification is taking shape at an accelerated pace. Automobile enterprises accelerate the layout of the automotive modification industry, focus on building products and system architecture, and gradually carry out the transformation of the sales and service system. The modification will become an important part of the sales, after-sales, financial insurance and other services.

In our country, automobile market has entered the competition stage of stock, owners pursue fashion, beauty, comfort and personality, and more and more car refitting demand. Automobile enterprises also pay increasing attention to automobile modification, through the production of customized version, after the factory 4S shop installation, selling modification kits, promoting modification culture and other ways to accelerate the layout of the field of automobile modification.